Desire: Alludens Patron watch

Desire: Alludens Patron watch

Inspired by a generation of cycling stars from yesteryear comes this classy timepiece

Alludens Desire Gear Online Desire

“Fashion fades; only style remains the same”, according to Coco Chanel. Cycling has seen its fair share of interesting looks over the years. Loads.

Short shorts, sleeveless jerseys and flamboyant eyewear (and then the reprise of said flamboyant eyewear that transcended the bicycle and ended up on the faces of pop stars). A trend that is likely to fade even faster than some fleeting musical careers.

Style supersedes the fickleness of fashion. Look back at the photos of Coppi, Anquetil and Tom Simpson and their panache – on and off their bikes – is unquestionable. Read this back in another forty, fifty or sixty years and those cyclists will still look iconic.

 

This era’s sense of aesthetics speaks to Freddie Wyatt, the founder of jewellery brand Alludens. The new label, like many modern cycling clothing companies, has used social media to get the word out. Social media has also been how it’s received the attention of riders including Sir Bradley Wiggins, Vincenzo Nibali and Romain Bardet. Patrons of the peloton.

Read: Culture Clubbed – Pippa York on cycling style

Seems apt that the watch they’re all sporting now is the Alludens Patron. The watch comes in either a 40mm Steel, Gold or Graphite case and with a choice of three straps; a cotton Nato strap, leather or perforated leather, reminiscent of vintage cycling shoes. 

Alludens has also released the Forza pendant to complement each of the Patron watches in either 925 sterling silver, 18k gold or PVD graphite. 

Will the watch link wirelessly to Strava or measure critical power output or VO2 max? No.

No, it won’t do any of those things. It is, however, a nod to the golden age of cycling, where style will forever remain.

Alludens Patron is available for purchase from the Rouleur Emporium

 

Read Casquette – in praise of the cotton cap

 

Desire: Legor Porecca Road – Italian style from Barcelona  

The post Desire: Alludens Patron watch appeared first on The world's finest cycling magazine.
Alludens Desire Gear Online Desire

READ MORE

Liv AlUla Jayco

The future is purple: behind the scenes at Liv AlUla Jayco

Liv AlUla Jayco, Australia’s only top-division women’s team, are ready to take on the world. Rouleur gets in the team car at their home race and discovers why...

Leer más
Mark Donovan

From WorldTour rejection to Giro d'Italia stage hunting: Mark Donovan is back at cycling's top table

The Q36.5 rider has had a near-three-year hiatus from cycling's Grand Tours, but now riding better than ever he's once again looking to be in...

Leer más
Mads Pedersen

Mads Pedersen is at the peak of his powers

A second stage win and a return to the maglia rosa is a fitting reward for a rider in some of his best ever form

Leer más
Giro d'Italia 2025 stage four preview: A fast finish in Lecce

Giro d'Italia 2025 stage four preview: A fast finish in Lecce

A chance for the pure sprinters to take a stage win as the Giro resumes in Italy's heel

Leer más
The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Red Bull-Bora-hansgrohe rider will next be able to take time on his rivals during stage seven's mountain-top finish and stage nine's gravel. Does he...

Leer más
La Reina: Demi Vollering is exactly where she belongs

La Reina: Demi Vollering is exactly where she belongs

The Dutchwoman’s victory in La Vuelta España Femenina is a product of exemplary teamwork from FDJ-Suez

Leer más

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE