Desire: Alludens Patron watch

Desire: Alludens Patron watch

Inspired by a generation of cycling stars from yesteryear comes this classy timepiece

Alludens Desire Gear Online Desire

“Fashion fades; only style remains the same”, according to Coco Chanel. Cycling has seen its fair share of interesting looks over the years. Loads.

Short shorts, sleeveless jerseys and flamboyant eyewear (and then the reprise of said flamboyant eyewear that transcended the bicycle and ended up on the faces of pop stars). A trend that is likely to fade even faster than some fleeting musical careers.

Style supersedes the fickleness of fashion. Look back at the photos of Coppi, Anquetil and Tom Simpson and their panache – on and off their bikes – is unquestionable. Read this back in another forty, fifty or sixty years and those cyclists will still look iconic.

 

This era’s sense of aesthetics speaks to Freddie Wyatt, the founder of jewellery brand Alludens. The new label, like many modern cycling clothing companies, has used social media to get the word out. Social media has also been how it’s received the attention of riders including Sir Bradley Wiggins, Vincenzo Nibali and Romain Bardet. Patrons of the peloton.

Read: Culture Clubbed – Pippa York on cycling style

Seems apt that the watch they’re all sporting now is the Alludens Patron. The watch comes in either a 40mm Steel, Gold or Graphite case and with a choice of three straps; a cotton Nato strap, leather or perforated leather, reminiscent of vintage cycling shoes. 

Alludens has also released the Forza pendant to complement each of the Patron watches in either 925 sterling silver, 18k gold or PVD graphite. 

Will the watch link wirelessly to Strava or measure critical power output or VO2 max? No.

No, it won’t do any of those things. It is, however, a nod to the golden age of cycling, where style will forever remain.

Alludens Patron is available for purchase from the Rouleur Emporium

 

Read Casquette – in praise of the cotton cap

 

Desire: Legor Porecca Road – Italian style from Barcelona  

The post Desire: Alludens Patron watch appeared first on The world's finest cycling magazine.
Alludens Desire Gear Online Desire

READ MORE

The Giro d'Italia 2025

It’s not over until the Finestre is conquered: Giro’s Cima Coppi set to decide the maglia rosa

The race enters favoured terrain for second-place Richard Carapaz, can he use it to usurp the pink jersey Isaac del Toro?

Leer más
Wind, fatigue and tactical blunders – Inside the Giro d’Italia attacks that never were

Wind, fatigue and tactical blunders – Inside the Giro d’Italia attacks that never were

It was an anticlimactic stage 19 of La Corsa Rosa after many expected more explosive attacks to come on the mountainous route to Champoluc

Leer más
Youth versus experience: Del Toro, Carapaz and the mano-a-mano battle for pink

Youth versus experience: Del Toro, Carapaz and the mano-a-mano battle for pink

Richard Carapaz and Isaac del Toro could not be in more contrasting phases of their careers. They will go head to head for a final...

Leer más
The Giro d'Italia 2025 stage 19

Giro d'Italia 2025 stage 20 preview: Colle delle Finestre

The last chance for the GC contenders comes on the fearsome slopes of the Colle delle Finestre, where the fight for the pink jersey will...

Leer más
‘I’ll suffer mentally and physically’ - Isaac del Toro and the biggest test of his life

‘I’ll suffer mentally and physically’ - Isaac del Toro and the biggest test of his life

The 21-year-old has a pair mountain stages left at the Giro d’Italia which will decide whether he takes home the maglia rosa in Rome

Leer más
‘Our dream went home, but we decided to fight’ - How Nico Denz turned Red Bull’s Giro around

‘Our dream went home, but we decided to fight’ - How Nico Denz turned Red Bull’s Giro around

The German rider took an impressive solo victory on stage 18 after coming to the Giro as a domestique for Primož Roglič

Leer más

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE