Tour de France: Caravan of Love

Tour de France: Caravan of Love

The Tour can wait. There’s a carnival procession to be witnessed and freebies to be had. We join the publicity caravan, Henri Desgrange’s 1930 marketing masterstroke that half the roadside spectators love more than the race

Racing Tour de France 2017 Tour de france publicity caravan

A handsome young man is gyrating for all he’s worth on the back of a flatbed truck, miming taking a shower. 

Thankfully, for decency’s sake, he is wearing a skimpy pair of shorts. He smiles, jiggles around to the Europop thumping out of the mobile speakers and plays to the crowd assembled roadside, hoping a mini sachet of Xtra washing detergent might get tossed their way.

Jonathan Cusigny is an actor, but for the next three weeks, he will be miming his daily ablutions in front of millions of spectators. “I am playing in the theatre, so this is a job for the summer for the money. All the way to Paris,” he confidently predicts. “Our job is very cool. They come 50 per cent for the caravan and 50 per cent for the sport.” 

As there was a lengthy downpour of rain earlier in the day, there’s a good chance young Cusigny was cooler than he might like. And wetter. “The show must go on!” our shivering thespian hollers, before reaching into the truck for a hoodie.

 

It’s his first Tour. Will he still be smiling having wiggled his way through two mountain ranges whilst twirling around an aluminium pole for another 3,000km to the same mind-numbing soundtrack? “After two more weeks, I don’t know,” he responds. But it’s an acting job, and he is the consummate professional. 

The Rouleur Tour de France collection

We wish Jonathan all the best, promise to catch up with him again in the Pyrenees and talk to team leader Olivier Simon. It’s his fourth Tour, second as a manager and probably his last, as he starts new employment in September. “There is no job like it,” Simon says, finding co-ordinating four cars and a truck on their circuit of France infinitely more interesting than the roadshows and product launches that form the rest of his year’s work.

He has done two Tours for Xtra, preceded by publicising a movie and, before that, throwing out bracelets for 2007’s London Grand Départ. “You have three minutes gap from one product to the next. Today we had the big bus from Xtra, so everything had to be perfect,” he says, leaning against his truck that sports a small dent in the front offside panel. Luc, the vehicle decorator, sidles up, looking decidedly unimpressed.

 

A big-haired driver from one of the Xtra cars – a fleet of soft-top VW Beetles with giant bottles of detergent perched precariously on the boot – joins us to provide his take on the madness in the mountains. 

“There are so many people on the last few kilometres of the climbs,” says Hair Bear. “When you are driving the lead car, it is like a sea opening in front of you. You always have to be vigilant. 

Cool socks for hot days

“Sometimes they are drunk when they have been waiting a long time. I drove over a guy’s foot one time. He was too close and I couldn’t turn in time. But just the one time,” he says, sheepishly.

It could have been worse. We hotfoot it out of there to catch the stage finish, all of our digits intact.

Will Jonathan make it all the way to Paris? Part two to follow… 

The post Tour de France: Caravan of Love appeared first on The world's finest cycling magazine.

Racing Tour de France 2017 Tour de france publicity caravan


READ MORE

Laurence Pithie: I want to challenge Van der Poel for Monument wins next year

Laurence Pithie: I want to challenge Van der Poel for Monument wins next year

The New Zealand rider talks about his journey to the top of the sport, moving to Red Bull-Bora-Hansgrohe and his ambitions to start to win...

Leggi di più
Elisa Longo Borghini: I didn’t transfer to UAE Team ADQ for the money

Elisa Longo Borghini: I didn’t transfer to UAE Team ADQ for the money

The Italian talks about her stellar season, moving away from Lidl-Trek and why she’s looking for new challenges

Leggi di più
‘It’s been a mentally fatiguing year’ - Tom Pidcock on gold medals, expectations and big dreams

‘It’s been a mentally fatiguing year’ - Tom Pidcock on gold medals, expectations and big dreams

The British rider speaks about a rollercoaster year and looking ahead to the future

Leggi di più
Jason Kenny: Britain’s most decorated Olympian who is leading the next generation of track sprinters to gold

Jason Kenny: Britain’s most decorated Olympian who is leading the next generation of track sprinters to gold

The British rider talks about his impressive career and the work he’s doing to ensure that the talent keeps on coming through British Cycling

Leggi di più
Gallery: The final day of Rouleur Live 2024

Gallery: The final day of Rouleur Live 2024

Greg LeMond brought the main stage to a close on the last day of Rouleur Live

Leggi di più

MEMBERSHIP

JOIN ROULEUR TODAY

Independent journalism, award winning content, exclusive perks.

Banner Image