Custom kit is nothing new but Rapha are bringing creative ease to the masses with custom kit design software

SRAM eTap for toddlers? Pat and Linette MacArthur build bespoke bikes for children – and the sky truly is the limit

HydroVision supplies custom sunglasses to the stars, including the new British national champion, Connor Swift

From club colours to elaborate art-inspired designs, there’s a growing demand for custom painted frames. Dave Nash takes a look at the booming trend