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The new home of cycling gear , Desire by Rouleur

New arrivals

Our newest products for cycling enthusiasts, inspired by the history of the sport. From on-bike apparel to small gifts, we have a carefully curated collection of goods for the cycling lifestyle.
  1. Issue 18.8

    Issue 18.8

    £7.50
    “Between us, we’ve won six Tours.” Wiggins on MerckxWhen Bradley met Eddy: two cycling legends on winning the Tour, the drawbacks of fame and why Wiggins is the Jamie Vardy to Merckx’s Pelé.Colourful stories and portraits from British national champions past and present; we look at the life of late, great climber José María Jiménez and Dagnoni’s dazzling dernys and pacers.Propaganda tool or unique sporting project? We go inside Israel Cycling Academy. Meanwhile, Ned Boulting meets Canyon-SRAM’s opportunistic road captain Tiffany Cromwell. Learn More
  2. Paul Smith Merino Cycling Socks - Grey

    Paul Smith Merino Cycling Socks - Grey

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  3. Paul Smith Merino Cycling Socks - Black

    Paul Smith Merino Cycling Socks - Black

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  4. New Rouleur Collection Merino Seasonal Socks

    Rouleur Collection Merino Seasonal Socks

    £17.00
    When the mercury drops, merino wool is a cyclist's best friend and the foot is arguably the place to start. These merino seasonal socks allow you to look stylish all through winter, riding like a rouleur is not weather dependant. Learn More
  5. Paul Smith Knit Cycling Socks - Pink Stripe

    Paul Smith Knit Cycling Socks - Pink Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  6. Paul Smith Knit Cycling Socks - Navy Stripe

    Paul Smith Knit Cycling Socks - Navy Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  7. Paul Smith Knit Cycling Socks - Grey Stripe

    Paul Smith Knit Cycling Socks - Grey Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  8. Paul Smith Merino Cycling Socks - Navy

    Paul Smith Merino Cycling Socks - Navy

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More