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The new home of cycling gear , Desire by Rouleur

Paul Smith


Legendary British designer and cycling aficionado, Sir Paul Smith, holds a life long love for the sport. We're proud to offer you a selection of his technical cycling apparel, bringing with it his distinctive fashionable flair and refined quality.

The relationship between Sir Paul and Rouleur is long-standing, with Paul famously designing the cover of Rouleur issue 50.