Rouleur have long been waiting to see a watch brand that speaks to cycling fans and those that revere the classic and elegant side of sporting design and road cycling. Alludens, based in London, have captured our attention and the imagination of road cyclists around the world with the Patron watch. ‘Patron' is a term synonymous with the Peloton and its leaders. Think Sir Bradley, Eddy M, Felice and Bardet amongst others. Great style icons of the Peloton. The Patron range is an ode to retro sporting watch design but comes with modern watch building componentry and quality.