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The Rules


Velominati / Rouleur

From sock length to bike maintenance to the infamous Rule #5, The Rules covers life on a 
bike and how to live it. An important part of cycling culture, The Rules has grown from a list on, one of the world's most popular and rapidly growing cycling websites, and is an essential part of every cyclist's arsenal. The Velominati embrace cycling as a way of life, as obsessed with style, heritage, authenticity and wisdom as with performance. This is their bible.
Our stunning and exclusive bookazine includes a foreword by Greg LeMond. Only available from

In stock, ready for dispatch now


Made famous by 'The Gypsy', Roger de Vlaeminck, the Brooklyn team won seven Monuments


Navy t-shirt from iconic cycling brand Campagnolo


The perfect everyday, all-weather bib short imagined by David Millar, made by Castelli.


Rouleur has teamed up with premium manufacturer Vélobici to produce a Limited Edition seamless sweater for Rouleur