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NEW: ISSUE 18.6 NOW AVAILABLE

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For a passionate cyclist, it is not just about pedaling; it is part of both an individual and a shared identity. Rouleur makes products for the discerning cyclist, for riders who live their passion.
  1. New Rouleur Logo Women's T-Shirt - Grey

    Rouleur Logo Women's T-Shirt - Grey

    £30.00
    The premium Rouleur logo t-shirt with a female-specific cut. In grey with a charcoal logo. The iconic wordmark is screen printed onto a soft 100% organic cotton t-shirt. Learn More
  2. 47% off
    John Smedley Long-Sleeve Polo Shirt - Charcoal Grey
    Out of stock

    John Smedley Long-Sleeve Polo Shirt - Charcoal Grey

    Out of stock

    Regular Price: £160.00

    Special Price £85.00

    Rouleur + John Smedley 100% extra fine merino long-sleeve shirt, designed and made in Lea Mills Derbyshire, where over 50 skilled British craftsmen at John Smedley work on every single garment. Learn More
  3. 37% off
     John Smedley Short-Sleeve Polo Shirt - Charcoal Grey
    Out of stock

    John Smedley Short-Sleeve Polo Shirt - Charcoal Grey

    Out of stock

    Regular Price: £135.00

    Special Price £85.00

    Rouleur + John Smedley 100% extra fine merino short-sleeve shirt, designed and made in Lea Mills Derbyshire, where over 50 skilled British craftsmen at John Smedley work on every single garment. Learn More
  4. 37% off
    Rouleur + The Wonderful Socks - Ghisallo Winter Socks

    Rouleur + The Wonderful Socks - Ghisallo Socks

    Regular Price: £19.00

    Special Price £12.00

    A collection of cold weather socks designed in collaboration, inspired by the iconic racing landmarks of The Wonderful Socks' native Italy. Conceived on Mount Ventoux, handmade in Italy, designed all around the world. The Wonderful Socks are a brand inspired by their European heritage creating products following the highest traditions of Italian hosiery. Learn More
  5. Rouleur Musette — Classic Grey

    Rouleur Musette — Classic Grey

    £10.00
    The humble musette, a lightweight cotton bag containing food and drink, has been a part of cycling tradition for as long as people have been racing bicycles. Handed out by a team’s soigneurs in designated feed zones, they are designed to be grabbed easily by passing riders, swung over the shoulder, and their contents distributed to jersey pockets. The musettes are then either discarded or neatly folded up for reuse.Rouleur’s unique interpretation of this iconic item features a striking design incorporating the Rouleur logo; perfect for carrying essential items, both on or off the bike. Learn More