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The new home of cycling gear , Desire by Rouleur

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For a passionate cyclist, it is not just about pedaling; it is part of both an individual and a shared identity. Rouleur makes products for the discerning cyclist, for riders who live their passion.
  1. 33% off
    Climbs Collection T-Shirt - Giro d'Italia

    Climbs Collection T-Shirt - Giro d'Italia

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt featuring the symbolic colours of the Giro's maglia rosa with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
    Learn More
  2. 33% off
    Climbs Collection T-Shirt - Vuelta a España

    Climbs Collection T-Shirt - Vuelta a España

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt in the symbolic colours of the Vuelta a España with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
    Learn More
  3. 33% off
    Paul Smith Allez Stripe Cycling Socks - Navy

    Paul Smith Allez Stripe Cycling Socks - Navy

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  4. 33% off
    Paul Smith Artist Top Cycling Socks - Pink

    Paul Smith Artist Top Cycling Socks - Pink

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks. Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  5. 33% off
    Paul Smith Block Stripe Cycling Socks - Black

    Paul Smith Block Stripe Cycling Socks - Black

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  6. 33% off
    Paul Smith Block Stripe Cycling Socks - Blue

    Paul Smith Block Stripe Cycling Socks - Blue

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  7. Paul Smith Knit Cycling Socks - Grey Stripe

    Paul Smith Knit Cycling Socks - Grey Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  8. Paul Smith Knit Cycling Socks - Navy Stripe

    Paul Smith Knit Cycling Socks - Navy Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  9. Paul Smith Knit Cycling Socks - Pink Stripe

    Paul Smith Knit Cycling Socks - Pink Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  10. Paul Smith Merino Cycling Socks - Black

    Paul Smith Merino Cycling Socks - Black

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  11. Paul Smith Merino Cycling Socks - Grey

    Paul Smith Merino Cycling Socks - Grey

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  12. Paul Smith Merino Cycling Socks - Navy

    Paul Smith Merino Cycling Socks - Navy

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  13. 20% off
    Paul Smith Multi Stripe Cycling Socks - Multi

    Paul Smith Multi Stripe Cycling Socks - Multi

    Regular Price: £15.00

    Special Price £12.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  14. 33% off
    Paul Smith Polkadot Cycling Socks - Navy

    Paul Smith Polkadot Cycling Socks - Navy

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  15. 33% off
    Paul Smith Polkadot Cycling Socks - Red

    Paul Smith Polkadot Cycling Socks - Red

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  16. 33% off
    Paul Smith Stripe Cycling Socks Long - Multicolour

    Paul Smith Stripe Cycling Socks Long - Multicolour

    Regular Price: £15.00

    Special Price £10.00

    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  17. 50% off
    Rouleur Musette — Vuelta Red

    Rouleur Musette — Vuelta Red

    Regular Price: £10.00

    Special Price £5.00

    The humble musette, a lightweight cotton bag containing food and drink, has been a part of cycling tradition for as long as people have been racing bicycles. Handed out by a team’s soigneurs in designated feed zones, they are designed to be grabbed easily by passing riders, swung over the shoulder, and their contents distributed to jersey pockets. The musettes are then either discarded or neatly folded up for reuse.Rouleur’s unique interpretation of this iconic item features a striking design incorporating the Rouleur logo; perfect for carrying essential items, both on or off the bike. Learn More