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ROULEUR CLASSIC - EARLY BIRD TICKETS NOW AVAILABLE

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For a passionate cyclist, it is not just about pedaling; it is part of both an individual and a shared identity. Rouleur makes products for the discerning cyclist, for riders who live their passion.
  1. Alludens Patron Watch - Graphite - Perforated Leather Strap

    Alludens Patron Watch - Graphite - Perforated Leather Strap

    £265.00
    A modern and sharp interpretation of the Patron, hallmarked by the brushed PVD Gun metal case, combined with a dark hue of grey script, matte graphite indices and gloss black dial. Finished with a handmade perforated black leather strap. Learn More
  2. Ami De Paris-Roubaix Organic Cotton T-Shirt - Black
    Out of stock

    Ami De Paris-Roubaix Organic Cotton T-Shirt - Black

    Out of stock

    £30.00

    A premium quality t-shirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the roads of the aficionado's favourite race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  3. Ami De Paris-Roubaix Organic Cotton T-Shirt - White

    Ami De Paris-Roubaix Organic Cotton T-Shirt - White

    £30.00

    A premium quality t-shirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the roads of the aficionado's favourite race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  4. Ami De Paris-Roubaix Organic Sweatshirt

    Ami De Paris-Roubaix Organic Sweatshirt

    £60.00

    A premium quality raglan sweatshirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the most prestigious one-day race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  5. 33% off
    Climbs Collection T-Shirt - Giro d'Italia

    Climbs Collection T-Shirt - Giro d'Italia

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt featuring the symbolic colours of the Giro's maglia rosa with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
    Learn More
  6. 33% off
    Climbs Collection T-Shirt - Vuelta a España

    Climbs Collection T-Shirt - Vuelta a España

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt in the symbolic colours of the Vuelta a España with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
    Learn More
  7. 55% off
    Climbs Collection: Vuelta Art Print

    Climbs Collection: Vuelta Art Print

    Regular Price: £55.00

    Special Price £25.00

    Wanting to capture the allure of the most legendary climbs of the three Grand Tours and show that they’re more than just a collection of statistics, we've crafted a Climbs Collection with London-based Conductor Studios.Celebrate the Vuelta with this exclusive A2 print. Learn More
  8. Coloral 1947 Classic Bottle

    Coloral 1947 Classic Bottle

    £35.00

    The Coloral cycling bottle, faithful to the original design from the golden age of cycling, has been upgraded and reengineered for premium quality, using food‑grade stainless steel that is brushed for a muted finish.

    Learn More
  9. Issue 18.8

    Issue 18.8

    £7.50
    “Between us, we’ve won six Tours.” Wiggins on MerckxWhen Bradley met Eddy: two cycling legends on winning the Tour, the drawbacks of fame and why Wiggins is the Jamie Vardy to Merckx’s Pelé.Colourful stories and portraits from British national champions past and present; we look at the life of late, great climber José María Jiménez and Dagnoni’s dazzling dernys and pacers.Propaganda tool or unique sporting project? We go inside Israel Cycling Academy. Meanwhile, Ned Boulting meets Canyon-SRAM’s opportunistic road captain Tiffany Cromwell. Learn More
  10. Issue 19.1

    Issue 19.1

    £7.50
    “I couldn’t care less about getting eighth; I want to get on the podium and I will risk everything.” Dan MartinDan Martin dazzled in 2019, racing and winning with a smile. At home in Andorra with the risk-taking racer juggling twins and Grand Tour ambitions.Morten Okbo on Belgium, Baudelaire and bicycling passion; unlucky underdog Sep Vanmarcke on near misses and we get high with AG2R on the altitude camp transforming their Tour hopes.We’ve new columnists Romain Bardet and Ned Boulting, the tale of a Guatemalan who raced the Tour of Flanders, and we shiver at the GP Denain, a revamped French race with cobbles. Plus Desire and more… Learn More
  11. Issue 19.2

    Issue 19.2

    £7.50

    "In my day, Sagan wouldn't have won a single race."

    Roger De Vlaeminck

    Heaven and hell, light and dark, dust and mud, sound and silence. Paris-Roubaix can be a fairytale writer and a nightmare sower; either way, it has become a unique obsession for riders and race fans alike. Rouleur's lovingly-crafted alternative guide to the Hell of the North from start to finish, past, present and future.

    We love Paris-Roubaix; Roger De Vlaeminck interview; Breakfast with Prudhomme; Hell of the North in photos; Edvald Boasson Hagen interview; O’Grady and Michaelsen on P-R 2007; Queens of the Classic; Desire, Boulting, Bardet, York and more...

    Learn More
  12. 55% off
    Master of the cobbles 18.2 Print

    Master of the cobbles 18.2 Print

    Regular Price: £55.00

    Special Price £25.00

    Featured in issue 18.2 of Rouleur, London design studio Conductor pay tribute to the master of the cobbles - Roger De Vlaeminck with this modern, clean A2 art print.

    Cleverly, negative space has been used to form one of Roubaix's cobbles which De Vlaeminck would have tamed in his legendary four wins of Paris-Roubaix. Colours reference those of the Brooklyn Dreher team De Vlaeminck rode for in all of his Hell of the North victories.

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  13. Omata One - Analogue GPS Bike Computer - KPH

    Omata One - Analogue GPS Bike Computer - KPH

    £505.00
    OMATA One is a Smart GPS Bike Computer. It is built around the One, our patented digital-to-analog core. The OMATA One translates satellite GPS signals into rotary mechanical movement, so you can see and feel your effort through the physical motion of legible, high-contrast dial hands.Connect to your OMATA One with our OMATA Utility App. Download your ride data and share it to Strava.The OMATA One saves all your ride data in the industry standard FIT file format, compatible with all of your favorite online fitness services and applications. Learn More
  14. Omata One - Analogue GPS Bike Computer - MPH

    Omata One - Analogue GPS Bike Computer - MPH

    £505.00
    OMATA One is a Smart GPS Bike Computer. It is built around the One, our patented digital-to-analog core. The OMATA One translates satellite GPS signals into rotary mechanical movement, so you can see and feel your effort through the physical motion of legible, high-contrast dial hands.Connect to your OMATA One with our OMATA Utility App. Download your ride data and share it to Strava.The OMATA One saves all your ride data in the industry standard FIT file format, compatible with all of your favorite online fitness services and applications. Learn More
  15. Palermo Racing - Rosa Restorative Oil

    Palermo Racing - Rosa Restorative Oil

    £19.00
    Rosa is a unique blend of eight oils specifically selected to aid the physical restoration and mental balance of the athlete. The completely natural ingredients are also reputed to help reduce swelling and inflammation and improve recovery from the muscle pains and stress associated with racing and training. Each oil we make is blended by hand, in small batches to ensure the quality of each bottle. Learn More
  16. Paul Smith Knit Cycling Socks - Grey Stripe

    Paul Smith Knit Cycling Socks - Grey Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  17. Paul Smith Knit Cycling Socks - Navy Stripe

    Paul Smith Knit Cycling Socks - Navy Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  18. Paul Smith Knit Cycling Socks - Pink Stripe

    Paul Smith Knit Cycling Socks - Pink Stripe

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  19. Paul Smith Merino Cycling Socks - Black

    Paul Smith Merino Cycling Socks - Black

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  20. Paul Smith Merino Cycling Socks - Grey

    Paul Smith Merino Cycling Socks - Grey

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  21. Paul Smith Merino Cycling Socks - Navy

    Paul Smith Merino Cycling Socks - Navy

    £22.00
    Thanks to the legendary British designer and cycling aficionado, Sir Paul Smith, we're pleased to present the latest in designer cycling socks.Featuring the iconic Paul Smith artist stripe detailing, this is a highly technical cycling sock that will symbolise your taste both on and off the bike. Learn More
  22. Pelotan SPF30 Sun Protection Spray

    Pelotan SPF30 Sun Protection Spray

    £20.00

    Pelotan is a high performance, once a day sun protection designed to keep cyclists protected from sunrise to sunset.

    Applied easily with the misting pump, the clear formula is quickly absorbed. Thanks to its lightweight, water resistant and non-greasy properties, Pelotan stands up to the specific demands of a cyclist like no other.

    • SPF30
    • 8 hours protection
    • Water and sweat resistant
    • Quick drying
    • No white marks
    • Non-greasy
    • Made in the UK
    • Great smelling
    • 200ml
    • UVA & UVB sun filter
    • Dermatologically tested
    • Not tested on animals

    Please note that, at present, we can only ship Pelotan SPF 30 to European countries.

    Learn More
  23. Puncheur Espresso Cup

    Puncheur Espresso Cup

    £15.00

    PUNCHEUR [PUN-SHER] – A RIDER WHO EXCELS IN EXPLOSIVE ATTACKS ON SHORTER HILLS

    To spot the moment to attack, a rider must know their capabilities and limits better than anyone else in the race. A set of espresso cups celebrating the rider types that make the sport of cycling so full of entertainment and variety.

    Espresso cup and saucer, each embellished with a symbol representing the movement of the different types of rider in a metallic bronze finish.

    Learn More
  24. Reynolds 531 All-Terrain T-Shirt - Black

    Reynolds 531 All-Terrain T-Shirt - Black

    £30.00
    The mark of a thoroughbred! This decal dates back to 1974 -75 with triumphs of the Tour de France. The Reynolds t-shirt collection embodies the heritage of the 531 and 753 monikers and their histories within cycling. Learn More