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The new home of cycling gear , Desire by Rouleur

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For a passionate cyclist, it is not just about pedaling; it is part of both an individual and a shared identity. Rouleur makes products for the discerning cyclist, for riders who live their passion.
  1. 51% off
    12.16 Tempest Arm Warmers

    12.16 Tempest Arm Warmers

    Regular Price: £45.00

    Special Price £22.00

    Wind and water resistant arm warmer constructed from the same, intelligent Tempest fabric used on the 12.16 jerseys and jackets. These arm warmers offer exceptional protection from the elements, perfect for high-tempo training in all but the worst conditions.

    Pair with the 12.16 Tempest short-sleeve jersey for a completely protected and flexible system.

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  2. Alludens Patron Watch - Gold - Perforated Leather Strap

    Alludens Patron Watch - Gold - Perforated Leather Strap

    £235.00
    A formal and traditional homage to refined sporting design. The sporting barrel case is created using brushed PVD plated 316L steel. The full black, fixed ceramic bezel, allows the case and dial detailing to subtly shine and a dark brown perforated leather strap has been chosen to complete this sophisticated masculine style. Learn More
  3. Alludens Patron Watch - Graphite - Perforated Leather Strap

    Alludens Patron Watch - Graphite - Perforated Leather Strap

    £265.00
    A modern and sharp interpretation of the Patron, hallmarked by the brushed PVD Gun metal case, combined with a dark hue of grey script, matte graphite indices and gloss black dial. Finished with a handmade perforated black leather strap. Learn More
  4. Ami De Paris-Roubaix Organic T-Shirt

    Ami De Paris-Roubaix Organic Cotton T-Shirt - Black

    £30.00

    A premium quality t-shirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the roads of the aficionado's favourite race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

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  5. Ami De Paris-Roubaix Organic T-Shirt

    Ami De Paris-Roubaix Organic Cotton T-Shirt - White

    £30.00

    A premium quality t-shirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the roads of the aficionado's favourite race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  6. Ami De Paris-Roubaix Organic Sweatshirt

    Ami De Paris-Roubaix Organic Sweatshirt

    £60.00

    A premium quality raglan sweatshirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the most prestigious one-day race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  7. Bradley Wiggins - ICONS

    Bradley Wiggins - ICONS

    £25.00
    The world of professional cycling is fraught with fierce competition, fervent dedication and unerring ambition, and only a handful of competitors reach iconic status. Among them is Sir Bradley Wiggins – a man uniquely placed to reflect on the history of this remarkable sport and its unforgettable titans. Learn More
  8. 27% off
    Campagnolo Big Corkscrew - Silver

    Campagnolo Big Corkscrew - Silver

    Regular Price: £150.00

    Special Price £110.00

    A BIG jewel of pure Italian design and culture. Handmade in Vicenza, Italy by the masters at Campagnolo - this is the ultimate corkscrew, from this iconic brand. Learn More
  9. 33% off
    Climbs Collection T-Shirt - Giro d'Italia

    Climbs Collection T-Shirt - Giro d'Italia

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt featuring the symbolic colours of the Giro's maglia rosa with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
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  10. 33% off
    Climbs Collection T-Shirt - Vuelta a España

    Climbs Collection T-Shirt - Vuelta a España

    Regular Price: £30.00

    Special Price £20.00

    Our classic Rouleur premium t-shirt in the symbolic colours of the Vuelta a España with our exclusive screenprinted climbs design.
    The 5 iconic climbs depicted are listed on the rear of the t-shirt with a Rouleur logo on the arm sleeve.
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  11. 55% off
    Climbs Collection: Tour de France Art Print
    Out of stock

    Climbs Collection: Tour de France Art Print

    Out of stock

    Regular Price: £55.00

    Special Price £25.00

    Wanting to capture the allure of the most legendary climbs of the three Grand Tours and show that they’re more than just a collection of statistics, we've crafted a Climbs Collection with London-based Conductor Studios.Celebrate the Tour de France with this exclusive A2 print. Learn More
  12. 55% off
    Climbs Collection: Vuelta Art Print

    Climbs Collection: Vuelta Art Print

    Regular Price: £55.00

    Special Price £25.00

    Wanting to capture the allure of the most legendary climbs of the three Grand Tours and show that they’re more than just a collection of statistics, we've crafted a Climbs Collection with London-based Conductor Studios.Celebrate the Vuelta with this exclusive A2 print. Learn More
  13. 55% off
    Eddy Merckx - The Cannibal 18.8 Print

    Eddy Merckx - The Cannibal 18.8 Print

    Regular Price: £55.00

    Special Price £25.00

    Designed by The Handmade Cyclist, Winchester-based producer of cycling art, ceramics and off-bike clothing that dig a little deeper into the stories behind the peloton.Featured in issue 18.8 of Rouleur Magazine. Limited edition art print on 300 GSM paper and made to fit any A2 frame. Learn More
  14. 54% off
    Enamel Mugs - Chris Boardman

    Enamel Mugs — Chris Boardman

    Regular Price: £13.00

    Special Price £6.00

    ‘It's a circus and I don't want to be one of the clowns.’ — Chris Boardman Manufactured in the UK from enamel-covered steel, this cycling quote mug is finished in white with blue detailing.It forms part of a collection featuring illustrated quotes from some of cycling’s most colourful characters.

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  15. 55% off
    Greg Lemond 18.5 Print

    Greg Lemond 18.5 Print

    Regular Price: £55.00

    Special Price £25.00

    Illustrated by Bristol-based Eliot Wyatt and featured in Rouleur issue 18.5 comes a tribute to the many iconic kits of Greg Lemond. This beautiful A2 art print features the La Vie Claire, Z and Renault jerseys.

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  16. 20% off
    Grimpeur Espresso Cup

    Grimpeur Espresso Cup

    Regular Price: £15.00

    Special Price £12.00

    GRIMPEUR [GRAM-PER] – A RIDER WHO EXCELS ON STEEP, HIGH MOUNTAINS

    To spot the moment to attack, a rider must know their capabilities and limits better than anyone else in the race. A set of espresso cups celebrating the rider types that make the sport of cycling so full of entertainment and variety.

    Espresso cup and saucer, each embellished with a symbol representing the movement of the different types of rider in a metallic bronze finish.

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  17. 73% off
    Issue 17.4 Travel Edition - Tour de France Special

    Issue 17.4

    Regular Price: £7.50

    Special Price £2.00

    21 Stages, 21 Stories - our special Tour de France edition is the biggest of the year, with a story for every stage of the great race. From the Grand Départ in Düsseldorf to the Patrouille de France, issue 17.4 features Chris Froome, Romain Bardet, Andy Schleck, Caleb Ewan, Robert Millar, Adam Hansen, Hippolyte the Terrible, La Course, the Izoard, the Lanterne Rouge and much more Learn More
  18. 73% off
    Issue 17.6

    Issue 17.6

    Regular Price: £7.50

    Special Price £2.00

    The only rider to have won five consecutive Tours de France is also a total enigma: he has nothing to say on the subject... Alasdair Fotheringham, author of a new book on the Spaniard, talks to those who knew him best during his remarkable career.Also featuring: Vuelta a España through the lens of Marshall Kappel, Holland’s greatest Olympian Leontien van Moorsel, X-Bionic, Spanish champion Perurena, cycling’s social media backlash, plus time-trial bikes and slick gear Learn More
  19. 73% off
    Issue 17.7

    Issue 17.7

    Regular Price: £7.50

    Special Price £2.00

    Late starter Richie Porte is dead set on two things: Tour de France glory and taking revenge on his “friend” Chris Froome. At home in Monaco with the plain-talking BMC star.Plus Berlin Six-Day, Tom Pidcock, Stig Broeckx’s fight, Paris-Brest-Paris, Giro, Pro Cycling Stats, Philippa York and more Learn More
  20. 60% off
    Issue 18.6
    Out of stock

    Issue 18.6

    Out of stock

    Regular Price: £7.50

    Special Price £3.00

    “That’s what the fence did to me. It grated me like a melon”Alejandro Valverde and the bullfighter; Tom Dumoulin on the Vuelta that changed his career; the Milk Race asylum seeker; red-hot Vuelta fiction; inside the Austria World Championships; when Coppi came to London; Desire, Philippa York and much more Learn More
  21. 60% off
    Issue 18.7
    Out of stock

    Issue 18.7

    Out of stock

    Regular Price: £7.50

    Special Price £3.00

    “I had a pet ostrich called Eugenia”Sagan interview exclusive: inside the mind of Peter the Great; wonderful Worlds posters; Pippa York at Women’s Tour; inside SRAM; Danish cyclo-cross; planning Yorkshire 2019; Team Sky talent Eddie Dunbar, Maurizio Fondriest and much more Learn More
  22. Issue 18.8

    Issue 18.8

    £7.50
    “Between us, we’ve won six Tours.” Wiggins on MerckxWhen Bradley met Eddy: two cycling legends on winning the Tour, the drawbacks of fame and why Wiggins is the Jamie Vardy to Merckx’s Pelé.Colourful stories and portraits from British national champions past and present; we look at the life of late, great climber José María Jiménez and Dagnoni’s dazzling dernys and pacers.Propaganda tool or unique sporting project? We go inside Israel Cycling Academy. Meanwhile, Ned Boulting meets Canyon-SRAM’s opportunistic road captain Tiffany Cromwell. Learn More
  23. 55% off
    Master of the cobbles 18.2 Print

    Master of the cobbles 18.2 Print

    Regular Price: £55.00

    Special Price £25.00

    Featured in issue 18.2 of Rouleur, London design studio Conductor pay tribute to the master of the cobbles - Roger De Vlaeminck with this modern, clean A2 art print.

    Cleverly, negative space has been used to form one of Roubaix's cobbles which De Vlaeminck would have tamed in his legendary four wins of Paris-Roubaix. Colours reference those of the Brooklyn Dreher team De Vlaeminck rode for in all of his Hell of the North victories.

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  24. 55% off
    Miguel Indurain 18.6 Print
    Out of stock

    Miguel Indurain 18.6 Print

    Out of stock

    Regular Price: £55.00

    Special Price £25.00

    Illustrated by New Zealand based Bruce Doscher and featured in Rouleur issue 18.6. This print was inspired by the iconic colours and design of Miguel Induráin's Banesto team kit.

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