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For a passionate cyclist, it is not just about pedaling; it is part of both an individual and a shared identity. Rouleur makes products for the discerning cyclist, for riders who live their passion.
  1. Age and Treachery - Coppi - Organic T-Shirt

    Age and Treachery - Coppi - Organic T-Shirt

    £30.00

    We enter into the ranks, the legendary Fausto Coppi, whose own age and treachery lead him to 7 Grand Tour wins and 8 monuments.

    "Age and treachery will overcome youth and skill" - Fausto Coppi

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  2. Ami De Paris-Roubaix Organic Cotton T-Shirt - Black

    Ami De Paris-Roubaix Organic Cotton T-Shirt - Black

    £30.00

    A premium quality t-shirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the roads of the aficionado's favourite race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

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  3. Ami De Paris-Roubaix Organic Sweatshirt

    Ami De Paris-Roubaix Organic Sweatshirt

    £60.00

    A premium quality raglan sweatshirt supporting Les Amis de Paris-Roubaix volunteers and the tireless work they do to maintain the most prestigious one-day race.

    An iconic Roubaix cobble is screen printed onto a soft 100% organic cotton t-shirt. Ami de Paris Roubaix adorns the chest, with the call to 'become an actor of the race' stylishly and subtly wrapped around the lower side of the t-shirt.

    Become a friend of Paris Roubaix and support the protectors of the pavé; with £5.00 from each sale going to the volunteers who help keep the history of this legendary race alive.

    Learn More
  4. But Ride -  Merckx T-Shirt

    But Ride - Merckx T-Shirt

    £30.00
    To celebrate the 50th anniversary of Eddy Merckx's first Tour de France victory, Rouleur brings you this commemorative tribute to the greatest rider in cycling's history. With a chest print featuring one of many wise, relatable soundbites from the great Belgian and a dash of unforgettable Molteni orange."Ride as much or as little, or as long or as short as you feel. But ride" Eddy Merckx - The CannibalAmong his 525 victories, he won five editions of the Tour de France and 19 Monuments - cycling's finest historic one-day races.On the bike, he was predatory and prolific, earning the nickname of "the cannibal" for his voracious appetite. Off it, he was anxious and enigmatic. Learn More
  5. Gel in a Box - T-Shirt

    Gel in a Box - T-Shirt

    £30.00
    We've all reached the point in a ride when the thought of continuing, is almost too much to fathom. Welcome, the bonk. It's then that we reach for a gel to pick us up from the pit where we currently reside. A subtle nod to all that reached that dark place.Martin Procter is the British artist responsible for the wonderful cover of Rouleur issue 47, featuring 'Le Tour comes to Britain' Learn More
  6. Le Parcours - T-Shirt

    Le Parcours - T-Shirt

    £30.00
    Le Parcours, translating as the course is the summary of stage profiles taking the race through France over 21 gruelling days. The climbs hold a special place in the heart of any Grand Tour fan with much of the drama, theatre and tragedy taking place on the hallowed slopes of France's historic mountains.This screen printed, organic t-shirt celebrates the great mountains of the Tour with a bold back print and subtle embellishments in classic Tour yellow. Learn More
  7. Mapei Roundel - T-Shirt

    Mapei Roundel - T-Shirt

    £30.00
    An ode to cycling's greatest ever team, Mapei. In honour of their incomparable palmarés, Rouleur editor Andy McGrath spent a gruelling 2 years pulling together the history to tell the story as only Rouleur knows how.To commemorate Rouleur issue 19.5, you can now take a little colourful piece of history with you, meticulously printed onto organic cotton or comfort and style in abundance. Learn More
  8. 50% off
    Rouleur Collection Bib Shorts

    Rouleur Collection Bib Shorts

    Regular Price: £140.00

    Special Price £70.00

    Performance bib shorts with zero compromise on comfort and style

    Designed for long, testing days in the saddle, the Rouleur Collection bib shorts are built around the respected CyTech chamois. The pads dense, breathable construction provides supreme comfort no matter the distance.

    Comfort is enhanced with a wide thigh gripper printed directly onto the inside of the shorts - not only spreading the compression but making for a lower-profile and clean finish. Likewise, wide bib straps evenly distribute pressure across your shoulders and leave a smooth profile under your jersey.  

    A strategic selection of Italian fabrics have been used with the uppers made from a mesh-like material to assist breathability. Meanwhile the lightweight fabric used elsewhere is both supple and durableon and, thanks to a matte finish, provides a classy appearance with no shininess.

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  9. 51% off
    Rouleur Collection Leg Warmers

    Rouleur Collection Leg Warmers

    Regular Price: £35.00

    Special Price £17.00

    Comfortable warmers for cold starts and cooler days

    The Italian made Rouleur leg warmers form a barrier to chilly weather and windy conditions to maximise the versatility of your kit year round.

    Using lightweight, high-stretch fabrics and a pre-shaped cut, they are perfectly contoured to your riding position for ultimate comfort on the bike.

    Designed to be worn under Rouleur Collection bib shorts, the wide silicone gripper bands ensure no slipping down whilst you pedal and a clean silhouette under your shorts. 

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  10. 50% off
    Rouleur Collection Short Sleeve Jersey

    Rouleur Collection Short Sleeve Jersey

    Regular Price: £100.00

    Special Price £50.00

    A performance jersey with zero compromise on comfort and style.

    Created with beautiful, breathable Italian fabrics, the Rouleur Collection jersey excells in mild to hot weather to keep you cool. The mesh underarm panels provide extra ventilation whilst the robust, high-stretch materials help you to achieve comfort even when riding hard in the drops.

    Wide grippers in the arm cuffs are printed directly onto the material, not only ensuring sleeves don't ride up but dispersing compression and making for a lower-profile finish. On the outside of the cuff you'll find the elegant Rouleur Collection detailing with our heat transferred Rouleur roundels adding the finishing touches.
    Ride-essentials can be stored in one of the three pockets to the rear, whilst a side cargo pocket make accessing your phone or camera simple.

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  11. Rouleur Logo T-Shirt – Grey

    Rouleur Logo T-Shirt – Grey

    £30.00
    The premium Rouleur t-shirt in grey with a subtle tonal charcoal logo. The iconic wordmark is screen printed onto a soft 100% organic cotton t-shirt. Learn More
  12. Rouleur Logo Women's T-Shirt - Grey

    Rouleur Logo Women's T-Shirt - Grey

    £30.00
    The premium Rouleur logo t-shirt with a female-specific cut. In grey with a charcoal logo. The iconic wordmark is screen printed onto a soft 100% organic cotton t-shirt. Learn More
  13. Rouleur T-Shirt – Gloss Black

    Rouleur T-Shirt – Gloss Black

    £30.00
    The premium Rouleur logo t-shirt in black with subtle gloss black logo. The iconic wordmark is screen printed onto a soft 100% organic cotton t-shirt. Learn More
  14. Rouleur T-Shirt – White

    Rouleur T-Shirt – White

    £30.00
    The classic Rouleur logo premium t-shirt in white with a black screenprinted logo on the chest and Rouleur roundel on the arm.Learn More
  15. Service Des Courses - T-shirt

    Service Des Courses - T-shirt

    £30.00
    Arguably the most famous car in cycling and certainly the most famous Peugeot. The yellow neutral service vehicle is almost as iconic as the Tour itself. Our organic cotton tee is the perfect homage to that famous car, look closely and you'll see we've done some Rouleur meddling too. Learn More
  16. We love Paris-Roubaix T-shirt

    We love Paris-Roubaix T-shirt

    £30.00
    We all love the spectacle of the L'enfer du Nord, Hell of the North and now you can show your appreciation for the brutal Queen of the Classics. A classic grey t-shirt embellished with contrast Rouleur roundels and a contrasting, graphic print across the back, inspired by those historic cobbles.Credit of course to the brilliant Grace Russell who produced the original graphic for issue 19.2 of Rouleur Learn More
  17. New You Just Go Faster - Greg LeMond - Organic T-Shirt

    You Just Go Faster - Greg LeMond - Organic T-Shirt

    £30.00
    Forever remembered as the champion who recovered from a gunshot wound to return and win the Tour by 8 seconds from Laurent Fignon. Greg LeMond is perhaps one of the most quotable riders in history but arguably his most famous soundbite is one that all cyclists can relate to. Learn More