70+ OF THE WORLD'S BIGGEST CYCLING BRANDS

PARTY WITH ATHLETES AND STARS

BECOME THE VIP WITH LUXURY EXPERIENCES

Rouleur Live is the world's greatest cycling show.

An explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content.

Join us at Rouleur Live!

Early Bird - Book early for only £20 a ticket, offer ends September 6th.

VIP Ticket - Enjoy the most incredible experience with a private entrance, a private lounge and a chance to meet the pros.

Get ready to rub shoulders with the biggest stars and brands of worlds cycling!

Already confirmed for 2024:

- Riders & Athletes

Luke Rowe, Fabio Aru, Joe Dombrowski and so many more to come.


- Brands

More than 70 brands will join us this year. Checkout the biggest names at the bottom of this page. Highlights include: Colnago, Pinarello, DT Swiss, Kask, Rouvy

Opening Hours:

Thursday 14 November - 17:00 – 22:00

Friday 15 November - 13:00 – 20:00

Saturday 16 November - 10:00 – 16:00

 

Location

The Truman Brewery, Brick Lane, London E1 6QR

https://www.rouleur.cc/pages/rouleur-live-accommodation

Share details about your shipping policies, item returns, or customer service.

 
 


Rub shoulders with the greatest stars of world cycling - past, present and future.

A selection only made possible by Rouleur. The real question is; can you have too many world champions in one room?

Lizzie Deignan, Alison Jackson, Elisa Longo Borghini

Slideshow Image 1

Vincenzo Nibali

Slideshow Image 2

Matej Mohoric, Fred Wright

Slideshow Image 3

Dylan van Baarle

Slideshow Image 4

Geraint Thomas

Slideshow Image 5

Justin Williams

Slideshow Image 6

- Geraint Thomas - Annemiek van Vleuten - Eddy Merckx - Greg Lemond - Lizzie Deignan - Demi Vollering - Mark Cavendish

''It's like a party in the world's best bike shop staffed by cycling legends.''

 
 

LIMITED SPACES

VIP TICKETS

Become the VIP with priority access to the stage, meet and greets with stars, complimentary food and drinks and so much more

Banner Image

BRANDS

THIS IS THE BIG ONE

Rouleur Live is the place to discover over 70 of the world's finest cycling brands.

You'll have the chance to see the latest tech and new bikes, in addition to a whole host of cycling memorabilia and intimate in-person demonstrations from your favourite brands.