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  • 17.06.15

    Design stories: Endura

    Wait your turn, Movistar - West Coast Velo are next in the queue at Livingston

    Timothy John
    Timothy John

Right place, right time

Livingston, Scotland. The first Tuesday in June. At Endura’s vast and expanding facility, Movistar’s Tour de France kit is on the day’s ‘to do’ list for the designers and pattern cutters, the guys operating the bulky sublimation machines and the dexterous ladies stitching together the freshly printed panels.

White board, names of cycling clubs written in black ink, Endura, sewing room

A picture is worth a thousand words. The white board in the sewing room explains why, for everyone in Endura’s headquarters, this is a day like any other. The process (and the fabric) is the same, whether you’re Movistar or West Coast Velo.

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