The Dotout website says “back in two hours”. It doesn’t mean it’s under construction – although, that would be an easy mistake to make. The Italian brand is in its infancy and not exactly a household name. Not yet.
The slogan is a mission statement.
It’s easy to get a feel for its passion. Dotout means full stop. It’s a new company with serene values and it’s asking its customers to do the same. Take a break. Make more time for cycling. And, oh, wear its kit while doing so.
Rather than dip its toe in the water, Dotout has gone deep with an extensive men and women’s collection. The range decks out the rider from their overshoes all the way up to their helmet, encouraging riders to buy into their complete look. All that’s missing is footwear, but shoes are tricky. They’ll need more than a couple of hours for those.
The men’s form fitting Cruiser Wool Light Jacket is made from a combination of two materials. Something Dotout call Dot Sandwich. The outer, being more technical, protects against wind and water, while the mesh inside, made from Merino wool, wicks sweat for comfort.
Throughout the range is a theme. The lines are simple, as are the designs and detailing. It’s clean and tidy. Unsubscribed from the all-over print, Dotout has opted for simplicity.
Anyway, that’s enough of that. Back in two hours.