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  • Desire: Cool threads and hot shoes

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    Bodywear from Ashmei, Endura, POC, Rapha and Warsaw; footwear by Gaerne, Sidi and Shimano

    Photographs: Benedict Campbell
    Sidi Shot

    Sidi Shot Bahrain Merida limited edition – ‘have fun’


    Ashmei jersey

    Ashmei Merino Carbon jersey…


    Ashmei shorts

    …and bib shorts to match


    Ashmei socks

    … and socks too


    Shimano shoes

    Cool as… Shimano S-Phyre RC9


    Warsaw jersey

    Retrofur jersey from Warsaw, designed in France, made in Italy


    Warsaw shorts

    Pro bib shorts


    POC Octal

    Design classic: POC Octal with Aspire sunglasses


    Rapha Brevet

    Toasty: Brevet insulated jacket from Rapha


    Rapha Brevet shorts

    Brevet bib shorts


    Gaerne G Stilo+

    You spin me right round: Gaerne G Stilo+


    Endura bib short

    Custom pad sizing, broad straps: Endura Pro SL


    Model: Malcolm Jeffries

    Location: Ace Hotel, Shoreditch


    See more from Ashmei, Endura, POC, Sidi and Shimano at the Rouleur Classic


    Sako7 sweatshirt
    Rouleur + Sako7 Mondrian Crewneck Sweatshirt