“What we’re doing is sticking to our typology at all times. We have our recipe about what we do and how we shape and chisel things, reflecting our mission, and we’ve never ever left that track.”
Every single product that leaves the Swedish company POC speaks the same design language. Under the influence of founder Stefan Ytterborn, the firm’s output is undeniably Scandinavian; uniquely confident; unmistakeably POC.
“In my mind, it is function in a tidy way, to make things as simplistic as possible, with nothing to disturb the function or the eye,” explains designer Fredrik Hallander. “The aesthetics come naturally.”
Founded in the world of ‘gravity sports,’ POC’s bold design can overshadow its core principle: to save lives and reduce the consequences of accidents for cyclists.
From ski helmets and googles, over a decade the company has evolved into a high-performance outfitter to road cyclists, culminating in a partnership with the Cannondale-Drapac team in 2017.
Our exclusive collaboration celebrates that ten-year evolution and an anniversary shared by Rouleur.