Rouleur + John Smedley



There has been a fabric mill on the site of the modern day John Smedley factory since the very dawn of the Industrial Revolution. Over 230 years later and the company is one of Britain’s most recognisable and celebrated clothing brands, proudly producing garments in the same premises in Lea Mills, Derbyshire.

The Rouleur + John Smedley collaboration represents a fine-tuning of a John Smedley classic: the polo shirt. Beginning with a design which has remained unchanged since 1932, the collection is exclusively tailored for the cyclist’s wardrobe.

Harking back to the golden era of sport, the shirts are handmade in merino wool – a peerless choice when it comes to classic performance fabric – and feature a pocket on the rear and breast. Cut longer on the rear, white tips on the shoulder and inside collar are a nod to classic John Smedley sportswear designs of years gone by while a pronounced collar and two contrast white buttons echo the timeless jerseys of the likes of Fausto Coppi and Jacques Anquetil.