RACING
Updates, stories and opinions from inside the world's greatest sport, written and captured by Rouleur journalists
When Zwift met Mathieu van der Poel: Watopian Ideals
Rouleur goes behind the scenes on a Zwift advertising campaign, and gets beneath the skin of the training app sweeping the cycling world
Desire: Specialized S-Works Roubaix – Parra x Romance
Do you remember that stunning, uber glamorous Specialized Allez Sprint from the 2018 Rouleur Classic? Romance are at it again and this time they’ve brought...
Desire: SRAM Force eTap AXS
SRAM bring wireless shifting to the masses – is the future of gear changes cableless?
Desire: S-Works – Meet SRAM RED eTap AXS
Hot on the heels of Campagnolo, SRAM launch RED eTap AXS 12-speed – the future of the bicycle drivetrain just landed.
What SRAM and Kanye West have in common
Chicago, home to Kanye West and SRAM. Linking the rap revolutionary to cycling’s radical thinkers
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