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Rouleur celebrates its 25th edition with a suitably eclectic mix from the wonderful world of bike racing.
In 1984 Scottish cyclist Robert Millar created a stir by winning the King of the Mountains jersey and finishing fourth overall in the Tour de France.
The Freddy T-shirt, designed by Richard Mitchelson, is navy blue and the only branding on it is a discreet Rouleur logo printed in white on the left sleeve.
Buckle up and hold on tight as Olivier Nilsson-Julien and photographer Taz Darling get thrown around behind-the-scenes in the FDJ team car at the Amstel Gold Race.
Inspired by the Maillot Jaune, the Rouleur badge in yellow is made from enamel and measures 15mm across, adorning your shirt or bag with a simple 'R'. Subtle and stylish.