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Generations of French children have played with these figurines, and they are the sources of some of the earliest cycling memories of several of the greatest personalities in the sport.
Rouleur have partnered with British Cycling to produce this set of four officially-licensed mugs, featuring Sir Chris Hoy, Ed Clancy, Laura Trott and Victoria Pendleton.
The Jacques T-shirt, designed by Richard Mitchelson, is dark grey and the only branding on it is a discreet Rouleur printed (in light grey) on the left sleeve.
An overwhelmingly Euro edition of Rouleur begins with Herbie Sykes travels in Germany and a fascinating insight into racing behind the Iron Curtain in the pre-unification years.