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The Beautiful Machine is Graeme Fife's homage to the bicycle. It is bare-knuckle writing at its most punchy, rippling with wit and energy.
The Rouleur iPad cover is handmade from the finest textured Italian Nappa leather, and features the famous Rouleur logo debossed on the back.
The Freddy T-shirt, designed by Richard Mitchelson, is navy blue and the only branding on it is a discreet Rouleur logo printed in white on the left sleeve.
Stick a number ending in one to your Tour de France jersey and the pressures at the biggest race in the world multiply tenfold. Enjoying protected status comes with a catch: you must deliver.