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The Roger T-shirt, designed by Richard Mitchelson, is navy blue and the only branding on it is a discreet Rouleur logo printed in white on the left sleeve.
Rouleur celebrates its 25th edition with a suitably eclectic mix from the wonderful world of bike racing.
The Rouleur badge is made from enamel and measures 15mm across, adorning your shirt or bag with a simple 'R'. Subtle and stylish.
Inside the showers at Paris-Roubaix.