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Legendary photojournalist Robert Capa at the 1939 Tour de France, and we meet the team behind Bradley's Wiggins bid for the yellow jersey at their Dauphiné dress rehearsal.
The Tom T-shirt, designed by Richard Mitchelson, is dark grey and the only branding on it is a discreet Rouleur printed (in light grey) on the left sleeve.
The Beautiful Machine is Graeme Fife's homage to the bicycle. It is bare-knuckle writing at its most punchy, rippling with wit and energy.
Inspired by the Maglia Rosa, the Rouleur badge in pink is made from enamel and measures 15mm across, adorning your shirt or bag with a simple 'R'. Subtle and stylish.